In a medium bowl, whisk together ¼ cup soy sauce, 2 tbsp. olive oil, 2 tbsp. brown sugar, 1 tbsp. grated fresh ginger, 3 tsp minced garlic, 1 tbsp. rice vinegar, and 1 tsp crushed red pepper—pour this vibrant potion into a gallon-sized zip-lock bag.
Add the 1 lb. New York strip steak to the bag, ensuring it’s fully coated with the marinade—seal and refrigerate for 2-24 hours to infuse the flavors.
Prepare 2 cups of rice according to package directions—set aside, warm and ready to serve.
While the rice cooks, slice the 1 cup cucumber, julienne the 1 cup carrots, slice the 1 avocado, and chop the 2 green onions—your veggie allies are prepped for the feast.
Preheat your grill with a cast-iron skillet on it—get it nice and hot. Remove the steak from the marinade. (reserving the marinade)
Place the steak in the hot skillet and cook for 5 minutes per side, or until it reaches your desired doneness (at least 130°F for medium-rare)—remove and let it rest.
Pour the reserved marinade into the skillet—cook it down over medium heat until it reaches 150°F, thickening into a spicy, sticky sauce (about 3-5 minutes).
Slice the steak against the grain into thin strips—maximizing tenderness for your feast.
In a bowl, add a scoop of cooked rice—top with sliced steak, a spoonful of kimchi, cucumber, carrots, and avocado. Drizzle with the thickened marinade sauce.
Garnish with chopped green onions and a sprinkle of sesame seeds—serve hot and savor this spicy, aromatic triumph!